how to make a difference

Their are times when we all believe that what we do dose not make a difference, no matter how hard we try…You can do things by the book, follow all the rules and know that it should work but the results don’t appear… You can follow all the good advice and still not make a difference…It just dose not make any sense !

We have just been through just such a satiation in our domestic cleaning business!…Getting hundreds of hits on the website… But the phone did not ring.  Flyer’s through doors … and nothing.  Increase our advertising…more like throw good cash away.  We even lost customers faster than ever before… Alarmed.  Oh Yes, but panicked.  Not a chance.  I knew that we where doing every thing right! everything except one thing…. Thinking in the right way !

I recognised what was happening almost immediately, as I have seen it so often,  it happens all around us, all the time, in every kind of business or in normal life…however I just sat back and set out to  provide guidance, advice and direction to the others, that was all.  I let them learn something…something I already know.

Change the way you think and you can change the world…As soon as they changed the way they thought,  our world changed.  The phone started ringing,  jobs started flowing in and in such quantity as to be disproportionate to our efforts.  Let me be honest with you, today we are getting a lot less visitors on the site, we are not putting out more flyer’s or adverts and are not losing customers, in fact quite the reverse…

It is a well known fact that if you do things differently you get a different result.  Shore we had been doing the right things, but we had not changed anything, except the way we thought about what we where doing and why! This is the only thing we have done differently and it made a difference and big difference.  Its not something you can measure or test. Its not something you can put your finger on… You just have to have faith.

Making a difference is about understanding that you are making a difference.  Its not not always easy but it is simple… Find a reason and just believe that what you are doing is important.  This alone will bring energy and value to your task.  What happens is that other people see or feel this energy and get excited by you and what you do, they feed on this energy and respond to it becoming enthusiastic themselves and the returns are disproportionate to your investment.

You can make a difference! Any one can!  It just take one thought to change the world and that has to start with you..!

~ by mjoart on November 24, 2009.

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